Just send me the jacket

Thursday, March 29, 2012

Have you noticed that sometimes it is better to be a new customer or new subscriber than being a longtime devotee of a particular company? Every day you see ads and hear commercials about discounts or free memberships or extended warranties for new customers. Some gyms waive the initiation fee, magazines offer a jacket or a backpack, some credit card companies waive annual fees, and cable or Internet companies offer discounts as an introductory offer -- all this for newbies but not for us longtime customers.

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